Googlebot and Crawley exploring the web

Google Search Central, formerly Google Webmasters, is here to help the right people view your content with resources to make your website discoverable to Google Search. New to SEO? Start by reading this introductory guide to SEO.

Case study
In addition to seeing a traffic increase, Saramin saw the quality of their traffic improve. They saw a 93% increase in the number of new sign ups and a 9% increase on the conversion.
Case study
After adding Video structured data and following best practices, MX Player saw over 3x growth in traffic from Google and a 100% increase of video page views per user session on their platform from organic Search traffic.
Case study
After the launch of JobPosting structured data, Google organic traffic to ZipRecruiter job pages converted at a rate three times higher than organic traffic from other search engines.
Find out the latest Google Search news, including recent announcements, upcoming events, changes to documentation, new videos, and podcast episodes.
Search Console home page
Search Console is a tool from Google that helps developers, website owners, and SEO professionals understand how their site is performing on Google Search.
Get help with your site SEO, Google Search, search rankings, security issues, Search Console, and more.