Creator-initiated video linking

As a creator, you can link brands to your videos. This adds a "Paid promotion" label to your content and unlocks advanced features. You can do this when uploading or editing a video in the YouTube Studio mobile app.

Note: You can only send video link requests to brands from within the YouTube Studio mobile app, and you can only send one link request per video. Currently this feature is only available to creators with a minimum of 4,000 subscribers that are part of the YouTube Partner Program.

Linking your video to a brand's Google Ads account(s) lets the brand:

See your video's performance insights, including views and engagement.
Show ads to viewers who watch your video.
Promote your video as part of an ad campaign.

Note: Creators are advised to discuss video usage rights with advertisers and obtain all required agreements independently.

How to request a brand link during an upload

Open the YouTube Studio app .
At the top of your screen, tap the Add icon choose the video you want to upload.
In the “Add details” page, tap Paid promotion & brands :
- Under Paid promotion, select “Yes.”
- Under the “Brands” section, search for the brand you want to link to select the channel.
Agree to the statement in the pop-up to save the Brand.

Note: Upon agreeing, viewer demographics, watchtime, retention, engagement, and performance data will be shared with the Advertiser. Learn how to manage video linking.

Return to the “Add details” page, fill in other details upload the video, which sends the link request to the brand.

Note: If a tagged channel is not linked to any Google Ads accounts, we won’t be able to send a link request to that brand.

How to request a brand link on an existing video

Open the YouTube Studio app .
Select “Edit” on an existing video.
In the “Edit video” page, tap Paid promotion & brands :
- Under Paid promotion, select “Yes.”
- Under the “Brands” section, search for the brand you want to link to select the channel.
Agree to the statement in the pop-up to save the Brand.

Note: Upon agreeing, viewer demographics, watchtime, retention, engagement, and performance data will be shared with the Advertiser. Learn how to manage video linking.

5. Return to the “Edit video” page and click “Save,” which sends the link request to the brand.

Note: If a tagged channel is not linked to any Google Ads accounts, we won’t be able to send a link request to that brand.

How to unlink a brand from your video

Open the YouTube Studio app .
Find the video with an active brand link that you want to disconnect and select “Edit."
On the “Edit video” page, tap More options .
In the “More options” page, tap Paid promotion & brands.
In the “Paid promotion & brands” page, find the brand listed under the “Brands” section and select “Unlink.”
Select “Unlink” in the pop-up to confirm the request.
Exit the “Paid promotion & brands” screen and “More options” screen, and then select “Save” on the “Edit video” page to confirm.