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Monday, July 19, 2021
Since video key moments first launched in 2019, we've continued to expand and improve the feature. We've evolved the design and brought key moments to more videos, including mobile and desktop, across all regions where Google Search is available. Key moments are helping more people connect directly with the most relevant segments of videos, and navigate them like chapters in a book.
Today, we're launching a new way for you to enable key moments for videos on your site, without the effort of manually labeling each segment. All you have to do is tell Google the URL pattern for skipping to a specific timestamp within your video. Google will then use AI to identify key moments in the video, and display links directly to those moments in Search results.
We first announced the SeekToAction beta test during Google I/O, and as of today we're moving the feature out of beta and supporting this markup for any site with videos. Here are a few tips to keep in mind when implementing this markup:
Your URLs must have the ability to deep link into some point other than the start point in the video. For example, https://www.example.com/example?t=30 starts 30 seconds into a video.
Use SeekToAction markup on every video page where you'd like Google to automatically identify key moments, and follow our additional guidelines. Here's a detailed example.
Note that SeekToAction markup applies only to videos embedded on your own site. If you post videos on third-party platforms where you don't control the schema.org markup, you can reach out to those platforms to see if this markup is supported.
We hope you'll find SeekToAction markup an easier, more efficient way to enable key moments and help people engage more deeply with your videos. If you have any questions, post them in the forum, connect with @googlesearchc on Twitter, or file feedback directly on our documentation pages.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["Google Search is launching a new way to automatically identify and display key moments in videos using AI, requiring only the URL pattern for timestamp navigation."],["Website owners can enable this feature by implementing `SeekToAction` structured data markup on their video pages, allowing Google to deep link into specific video timestamps."],["While this automated approach is preferred, manual labeling with `Clip` markup is still supported, and the `nosnippet` meta tag can opt videos out of key moments altogether."],["This feature, previously in beta, is now widely available, requiring video content to be fetchable by Google and adherence to established guidelines for optimal implementation."],["`SeekToAction` is limited to videos embedded on owned websites; for videos on third-party platforms, website owners should contact those platforms regarding support."]]],["Google expanded its \"key moments\" feature for videos, enabling users to navigate directly to relevant video segments. The new `SeekToAction` markup, now out of beta, allows Google to use AI to identify these key moments. Website owners can implement this by providing a URL pattern for timestamp-based deep linking. Alternatively, manual labeling via `Clip` markup or opting out with the `nosnippet` meta tag remains possible. Deep linking and video file fetching are prerequisites. `SeekToAction` only works on videos embedded on your own site.\n"]]
