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Google Tag Manager is a tag management system that lets you configure and deploy tags on your website or mobile app, from an easy-to-use web interface. You can use Tag Manager to optimize your tag deployment, troubleshoot configuration errors, and modify tags that are already deployed.
Here are some reasons to use Tag Manager:
Support for tag organization.
Version control.
Support for multiple tag types, including the Google tag.
Use Tag Manager to manage tags (such as measurement and marketing optimization JavaScript tags) on your site. Without editing your site code, use Tag Manager to add and update Google Ads, Google Analytics, Floodlight, and third-party tags.
Use Google Tag Manager to manage analytics and advertising tools in your apps without having to rebuild and resubmit the applications' binaries to app marketplaces.
Server-Side Tagging allows you to move tag code off of your website or app and into the Cloud. Server-Side Tagging can help you improve the performance and security of your website or mobile app while serving all dependent assets from your own domain.
The Google Tag Manager API provides access to Tag Manager configuration data for an authorized user. Use the API to manage accounts, containers and container versions, tags, rules, triggers, variables, and user permissions.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-02-04 UTC."],[[["Google Tag Manager simplifies website and mobile app tag management through an intuitive interface, eliminating the need for direct code editing."],["It offers advantages such as tag organization, version control, support for various tag types, and enhanced security."],["Tag Manager enables streamlined deployment for websites and mobile apps, with specialized options for Android and iOS."],["Server-Side Tagging enhances website and app performance and security by moving tag processing to the cloud."],["Users can create custom tag templates, automate configuration via the REST API, and access a wealth of additional resources for support."]]],["Google Tag Manager allows tag configuration and deployment on websites or mobile apps via a web interface. Key features include tag organization, version control, support for multiple tag types, community templates, collaboration, and security. It enables managing tags without site code edits, handling analytics and advertising tools in apps without resubmission. Server-side tagging improves performance and security. Users can build custom templates, and utilize the REST API for configuration data management.\n"]]