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You can set up data collection in a mobile app through Google Tag Manager. Tag Manager allows you to modify the way you set up your app without needing to rebuild and resubmit the app code to app marketplaces. Most of the time, you won't need to write a single line of code when you use Tag Manager.
Before you begin
Before you can use Tag Manager in your mobile app, set up the Google Analytics for Firebase SDK, which enables you to send app data to Google Analytics. You can also send your app data to the products you integrate with Google Analytics. Once you install the SDK, you can use Tag Manager to modify your data collection setup.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-02-04 UTC."],[[["Google Tag Manager enables mobile app data collection without requiring code changes or app rebuilds."],["Setting up Google Analytics for Firebase SDK is a prerequisite for using Tag Manager in mobile apps, allowing data transmission to Google Analytics and other integrated products."],["Tag Manager simplifies data collection modification after the SDK installation."]]],["Google Tag Manager enables data collection setup in mobile apps without recoding or resubmitting to marketplaces. It largely eliminates the need for coding. Before using Tag Manager, the Google Analytics for Firebase SDK must be set up to transmit app data to Google Analytics and integrated products. Once the SDK is installed, Tag Manager can be used to modify the app's data collection configuration. Further resources on Google Tag Manager are provided for Android and iOS.\n"]]