BiddingSeasonalityAdjustment
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| Fields |
|---|
resource_name
| string
Immutable. The resource name of the seasonality adjustment. Seasonality adjustment resource names have the form: customers/{customer_id}/biddingSeasonalityAdjustments/{seasonality_adjustment_id}
|
seasonality_adjustment_id
| int64
Output only. The ID of the seasonality adjustment. |
scope
| SeasonalityEventScope
The scope of the seasonality adjustment. |
status
| SeasonalityEventStatus
Output only. The status of the seasonality adjustment. |
start_date_time
| string
Required. The inclusive start time of the seasonality adjustment in yyyy-MM-dd HH:mm:ss format. A seasonality adjustment is forward looking and should be used for events that start and end in the future. |
end_date_time
| string
Required. The exclusive end time of the seasonality adjustment in yyyy-MM-dd HH:mm:ss format. The length of [start_date_time, end_date_time) interval must be within (0, 14 days]. |
name
| string
The name of the seasonality adjustment. The name can be at most 255 characters. |
description
| string
The description of the seasonality adjustment. The description can be at most 2048 characters. |
devices[]
| Device
If not specified, all devices will be included in this adjustment. Otherwise, only the specified targeted devices will be included in this adjustment. |
conversion_rate_modifier
| double
Conversion rate modifier estimated based on expected conversion rate changes. When this field is unset or set to 1.0 no adjustment will be applied to traffic. The allowed range is 0.1 to 10.0. |
campaigns[]
| string
The seasonality adjustment will apply to the campaigns listed when the scope of this adjustment is CAMPAIGN. The maximum number of campaigns per event is 2000. Note: a seasonality adjustment with both advertising_channel_types and campaign_ids is not supported. |
advertising_channel_types[]
| AdvertisingChannelType
The seasonality adjustment will apply to all the campaigns under the listed channels retroactively as well as going forward when the scope of this adjustment is CHANNEL. The supported advertising channel types are DISPLAY, SEARCH and SHOPPING. Note: a seasonality adjustment with both advertising_channel_types and campaign_ids is not supported. |
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Last updated 2025-02-25 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-02-25 UTC."],[[["Represents an adjustment to bids based on seasonal events, allowing advertisers to modify bids during specific time periods."],["Adjustments can be applied to specific campaigns or advertising channels (Display, Search, Shopping), and can target particular devices."],["A conversion rate modifier (0.1 to 10.0) estimates expected conversion rate changes during the event, with 1.0 indicating no adjustment."],["Seasonality adjustments are forward-looking, requiring start and end times within a 14-day window in the future."],["Detailed information about seasonality adjustments can be found in the Google Ads support documentation linked in the content."]]],["This data outlines the parameters for setting up a bidding seasonality adjustment, which cannot be used in manager accounts. Key details include: defining the adjustment's `resource_name`, `id`, `scope`, and `status`. It requires a `start_date_time` and `end_date_time` within a 14-day range. Users can specify a `name`, `description`, target `devices`, and a `conversion_rate_modifier` (0.1-10.0). The adjustment can target specific `campaigns` (up to 2000) or `advertising_channel_types`.\n"]]