LegacyResponsiveDisplayAdInfo
Stay organized with collections Save and categorize content based on your preferences.
A legacy responsive display ad. Ads of this type are labeled 'Responsive ads' in the Google Ads UI.
| Fields |
|---|
| DisplayAdFormatSetting
Specifies which format the ad will be served in. Default is ALL_FORMATS. |
short_headline
| string
The short version of the ad's headline. |
long_headline
| string
The long version of the ad's headline. |
description
| string
The description of the ad. |
business_name
| string
The business name in the ad. |
allow_flexible_color
| bool
Advertiser's consent to allow flexible color. When true, the ad may be served with different color if necessary. When false, the ad will be served with the specified colors or a neutral color. The default value is true. Must be true if main_color and accent_color are not set. |
accent_color
| string
The accent color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well. |
main_color
| string
The main color of the ad in hexadecimal, for example, #ffffff for white. If one of main_color and accent_color is set, the other is required as well. |
call_to_action_text
| string
The call-to-action text for the ad. |
logo_image
| string
The MediaFile resource name of the logo image used in the ad. |
square_logo_image
| string
The MediaFile resource name of the square logo image used in the ad. |
marketing_image
| string
The MediaFile resource name of the marketing image used in the ad. |
square_marketing_image
| string
The MediaFile resource name of the square marketing image used in the ad. |
price_prefix
| string
Prefix before price. For example, 'as low as'. |
promo_text
| string
Promotion text used for dynamic formats of responsive ads. For example 'Free two-day shipping'. |
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2025-02-25 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-02-25 UTC."],[[["Legacy responsive display ads, labeled as 'Responsive ads' in Google Ads, allow for flexible ad formats to reach a wider audience."],["Advertisers can customize headlines, descriptions, business names, colors, call-to-action text, and images for their ads."],["Optional fields such as price prefix and promotion text enable further tailoring for specific offers and dynamic content."],["Images for logos and marketing materials in both square and standard formats are supported for visual appeal."],["Advertisers can control color flexibility and provide specific color codes for main and accent colors if desired."]]],["This document outlines the fields for creating a legacy responsive display ad, labeled \"Responsive ads\" in Google Ads. Key actions involve setting the ad's `format_setting`, providing `short_headline`, `long_headline`, and `description`. Users can specify the `business_name`, colors (`main_color`, `accent_color`), `call_to_action_text`, and upload images like `logo_image` and `marketing_image`. Additionally, there's options for `price_prefix`, `promo_text`, and whether to allow flexible coloring of the ad with `allow_flexible_color`.\n"]]